About

Lee Welch first took up her freelance pen as The Write Alternative in 1995. Since then she has written for magazines and newspapers, corporate clients and not-for-profits. She writes articles, award applications, plans, website and social media  content, media releases, fact sheets, brochures, advertising copy and books. She edits magazines, newsletters, books (and e-books), articles, presentations and promotional materials. Her best friends, long ago, said her company slogan should simply be "Lee writes (and edits) stuff".

And she does stuff too. Lee works with clients to develop communications plans and translate them into do-able tasks. Drawing on a career that includes qualifications in information management, writing and gastronomy and working as a public relations consultant, science communicator and reference and systems librarian over the years, what Lee loves best is working out who you want to talk to and what the best ways to do it will be.  She delights in unravelling the story, finding the angle and sharing the news - to meet your objectives and within your budget.

As a freelance feature writer, amongst many topics, Lee has written about food, the arts, education, business, lifestyle, pets and how to do or make things. As a jobbing writer, she regularly translates into award application-speak, report-speak or instruction manual-speak, just to name a few.(To see who she's been writing for, click here.)

Wearing her communications hat, Lee has designed and implemented award-winning strategies for high profile clients and helped small businesses grapple with getting started on their communications and marketing strategy. She helps businesses manage internal communications too, especially around the introduction of new products or services. (To see who she's been working with, click here.)

Lee loves a good story. She can help you tell yours.

The Write Alternative

ABN 88 469 345 562

Lee is a member of Food SA, a business member of Food Bloggers Australia and an Associate Member of the Australian Library Association and Information Association.